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NESCAFÉ Sustainability Campaign
Date
April 2021 - July 2021
Project type
Marketing Campaign
Role
Account Executive
NESCAFÉ wanted to expand in China, promoting its brand value of sustainability with the help of Ogilvy, one of the world's most famous advertisement agencies.
I supported the team with 3 months online + offline campaign, generating 38 million readings, 18 thousand shares, 17 thousand comments, and 44 thousand likes by organizing 50+ influencers' information online.
For offline promotion, we attracted 1000+ people to attend the Bring-Your-Own-Cup campaign, by communicating with 28 boutique cafeterias from 4 cities in China.
The four campaign video clips I translated were shared by 50 + KOL accounts later with more than millions of views and were used for competing for the Effie Award 2021 (an awards program to honor the most effective advertising efforts set in the USA).
